Roguish Business?

I admit that capturing customers attention is a major factor in any business, but I was appalled when I saw this name board at one of the small push-cart type shops in new Jusco complex, Melaka...

This shop was selling fancy decorative items. 

I asked the person who was at the shop if there was any specific meaning for having such a weird name...but she just shrugged...perhaps she was just an employee, who doesn't know enough to answer me!